RH Dougherty Awards - Excellence in Communications - Willoughby Symphony 2015 Subscription Series

The award recognised the Willoughby Symphony’s innovative programming and target marketing strategy that has allowed the orchestra to expand into new markets. The strategy saw new products added to the program to allow a wider engagement with the community. These included High Tea with the Orchestra, Baby Proms, and Orchestra in the Mall (free pop-up performances). The innovative new programming was combined with a strong focus on engagement with existing audiences and programing through the subscription series resulting in sell out concerts across 2015.